How Do I Get My Images onto Google Image Search?
You cannot submit images in the same way you can submit your website or sitemap to Google. Results are entirely shown by Google’s algorithm after indexing all websites it finds. Google’s imaging spider is called Google Image Bot. It crawls the web and indexes all of the pages it can find. Being a program, it cannot ‘see’ images, so it has other ways of determining an image’s relevancy.
These factors are:
1. Descriptive Image Name
When optimizing a website, we have talked about relevancy in other articles. It sounds obvious, but you have to talk about what you do. Integrating keyword phrases into this content is essential and makes a genuine difference to rankings. In a simplified way, this is no different for images.
Your images should be named after their subject. For example, if you want to come up in Google Image Search for David Beckham you should call it something along the lines of ‘david-beckham.jpg’ as opposed to something generic such as ‘photo1234.jpg.’ Likewise, if you have a folder full of David Beckham images, name the folder descriptively too.
2. Compliant Images
Creating accessibility compliant images works in hand with being descriptive and relevant. There are a number of criteria you have to meet to have an officially compliant image. These criteria are:
- A ‘src’ attribute specifying the URL of the image
- A width and height declaration of the image in pixels
- An ‘alt’ attribute that describes the content of the image
- A ‘title’ attribute that contains a text description when hovering over the image The ‘alt’ and ‘title’ tag are specifically important for optimization as they are way of building in keyword phrases.
3. On Page Optimization If you’re reading this far, you probably know a fair amount about Search Engine Optimization. In order to get your images ranking well in Google Image Search, you’ll need to have the whole page optimized towards that image. Therefore, try not to be optimizing the page for more than one subject, such as mixing David Beckham with Kevin Pietersen (he’s a cricketer for the Yanks reading this!).
You should concentrate on being descriptive for the Title and Meta tags. One of the more important factors specific to Image Search optimization is not only concentrating on relevant content, but specifically the content in close proximity to the image. Bear this in mind when setting the layout of the page!
4. PageRank and Backlinks
Another factor shared with general Search Engine Optimization is that Google will rank an image higher if it is on an authority page. This means a page that has backlinks and consequently, a relatively good Google PageRank. Try to generate backlinks to the specific page by visiting forums, blogs and other websites related to the subject matter. Also be sure to internal link to the page so it is indexed quickly and gains some PageRank from your established pages. For both inbound and internal links, make sure they have descriptive anchor text.
5. Website Relevancy
Although important, PageRank isn’t as important with Image Search as with ranking on Google’s main search engine. Website relevancy counts for more, so if you had a whole website dedicated to David Beckham, this would be better than having a single page. If this isn’t possible, try to create a ‘theme’ within your website where you create more than one page about the subject matter. You should then inter-link these pages.
Website Relevancy is considered of growing importance within the SEO world and should be factored into your website wide optimization planning.
6. Image Storage
Related to relevancy, Google’s Image Guidelines suggest saving all related images in the same folder. If Google can see you concentrate on this subject, this could potentially boost your ranking within Google Images. Likewise, if you talk a lot about the chosen subject across many pages, you may want keep them under a well titled sub-folder.